Far Horizon's case study Essay Example | Topics and Well Written Essays - 2500 words

Far aspects case study - Essay ExampleLastly, it should be aware of the income direct of its target securities industry, so that it can appropriately price the goods and renovations that it will allow for, to match the markets willingness to purchase.Far Horizon has to make a product dodge that is very sensitive to its customers unique needs, as well as one that is innovative and quality-driven. The customers for this type of armed service are very scrutinizing, in a way that all(prenominal) mark off of customers have very unique needs, which might not be the like which the next set of customers. Far Horizon must therefore avoid the scenario where it will commoditize its products, in a way that it provides the same type of service to its different customers. Instead, the caller-out must allow for a certain level of customization, for separately accommodation package that the customers will demand, and it must make its service cater to the needs of its customers (and not th e otherwise way around).Another agent that will affect its product strategy is the generic type of service that this indus search provides. Far Horizon can capitalize on this, by making its services more(prenominal) unique, to rouse more interest from its present customer base and to uniquely distinguish itself from competitors and similar companies. on with customization, unique new features and creative add-ons will make Far Horizon, as a brand, stand-out from the rest of the competition. For example, the company may be bold enough to try hosting themed team-building events for corporate customers, or they may also try to hold festivals and cultural shows (in cooperation with the state) to coincide with a related conference or convention.Lastly, Far Horizon has to cerebrate on consistently delivering quality-driven service to all of its customers. The high-level of customization and innovation will bring in a good bulk of the customers, but quality-driven service will retain the good customers, and will make them administer the news about Far Horizons services to other potential customers. The innovative and customized features that the company can offer will be meaningless if quality is not stressed. Therefore, for Far Horizon to be a market leader in this service industry, it also has to be the market leader in delivering quality service to all of its customers.Place StrategyThe most obvious factor that would affect Far Horizons piazza strategy is its proximity to highways, airports or other transportation hubs. More and more customers would want to avail of Far Horizons services, if the place was immediately accessible from public highways and airports.Another factor that can affect the companys place strategy is the beautiful view that surrounds the place. While the company should focus on delivering customized and innovative quality service, it can also factor in the scenic surroundings around the place, to further enhance the companys image.Las tly, the overall attractiveness of the city or state of location affects the image that the company will project to its customers. If the city or state is cognise to maintain a high level of crime and theft, for example, then customers will still not be attracted to avail of Far Horizons services. On the other hand, if the city or state has a good written report among business and socio-civic organizations, then more customers will